Job Duties and Responsibilities

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• Build a multi-disciplinary elite marketing team: Build and scale a world-class B2B marketing team to focus on demand gen, lead gen, events & conferences, partner marketing, sales enablement, content, and communication.

• Develop marketing campaigns at all stages of the funnel, working alongside the rest of the team to ensure execution to drive awareness and demand.

• Forecast, track, and report on high-level marketing effectiveness while continually monitoring, analyzing, and fine-tuning campaigns to maximize conversions

• Lead with market, customer, and product intelligence: Drive ongoing analysis of the market, customers, products, and the competition, message testing, and product usage and adoption analysis

• Build effective customer journeys: Define personas and buyer journeys utilizing data, research, and insights. Lead the implementation of multi-touchpoint journeys that provide the audience with the right content at the right time and drive customer acquisition through automation.

• Bring new products to market, both internally through sales enablement and externally through digital marketing, press, analyst, and influencer outreach, and thought leadership programs. Build supporting awareness and demand generation plans

• Deliver differentiated positioning and messaging: Develop a compelling product narrative and value proposition for Swapp’s offerings

• Lead our content strategy and development: Lead the content strategy and development of powerful content assets (blogs, webinars, etc.) enabling customers and prospects to easily understand the value proposition including business value, product capabilities, and differentiation

• Drive growth with demand generation: Lead the demand gen to design integrated campaigns that generate awareness and leads. Be proactive in recognizing where pipeline gaps exist and partner with Sales to deliver focused campaigns

• Empower our Sales teams with best-in-class enablement: Partner with sales to develop sales plays and GTM programs that help drive the pipeline, find new buyers, and cross-sell into existing accounts

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Requirements, Knowledge, and Experience

 

• 3+ years demonstrated success leading a marketing team in the high-tech industry.

• 6+ years of experience in a results-oriented marketing environment

• Passion and knowledge of architecture, real estate, contech and proptech - a big advantage

• You have developed or worked closely on a successful content marketing strategy that drives brand awareness and engagement that leads to effective in-bound qualified leads

• Extensive experience in establishing and maintaining relationships with media and industry stakeholders to promote business objectives.

• Strong skills in marketing campaign development and execution, including using data analytics to improve results and increase ROI.

• A strong sense of communication, interpersonal relationships, and teamwork skills.

• You have a strong bias to action with an ability to ruthlessly prioritize. You work well under deadlines and tight schedules and aren’t intimidated by dealing with large problem spaces.

• Team player; ability to work cross-functionally, great communication & presentation skills

• Fluent English speaker and other languages - Must

• Self-starter with high motivation and drive to succeed - Must

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